The people behind the work

Moshe Gitt

Moshe manages the day-to-day operations and production workflow at HME, directing the system that transforms keyword insights into top-ranking videos. Whenever a video achieves a premier search position, it follows the operational blueprint he established.

Applying his own rigorous standards for quality, he investigates every personal purchase with the thoroughness expected by our audience. This meticulous, habits-focused research methodology ultimately served as the catalyst for founding HME.

“We cannot guarantee successful outcomes for every client, as no organization truly can. However, we commit unreservedly to exhausting all available resources and efforts to achieve optimal results on behalf of every partner.”

Eitan Naggar

Eitan directs our comprehensive strategic vision, organizational expansion, and key commercial partnerships, leading the company’s expansion into new market segments and domain offerings.

He prioritizes practical implementation above prolonged strategic deliberation. For example, when off-the-shelf tools fell short for specialized link tracking, he built an internal fix to keep production moving smoothly without delay.

“Anyone can say they stand behind their work. Fewer will eat the cost when it falls short. If a piece doesn’t meet the bar, we redo it, on us, not the client’s dime.”

Jonathan “Jonny” Melman

Jonny collaborates closely with brand partners and agencies to align strategic objectives and construct mutually beneficial commercial agreements. Having served in three distinct capacities within HME, he possesses a comprehensive operational understanding of our sponsorship framework.

He assesses every partnership against the benchmark of mutual success, prioritizing the establishment of enduring strategic relationships over short-term transactions.

“The most effective partnerships occur when both entities are genuinely committed to each other’s mutual success.”

Roy

Roy leads HME’s brand relations. Outside of work, he’s a proud father of three. He’s always up for a live concert, and loves traveling for business or pleasure, city or nature.